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Why Vitalitylife?

Life insurance has never been more relevant, with more and more people looking for ways to protect their health, and their loved ones' futures.

At Vitality, we make sure your clients get more from their cover. Our cover doesn’t just protect them when things go wrong, it rewards them for being healthy too. So your clients could end up having more energy – and more money – to spend on the things that matter to them.

With our Optimiser your clients will receive our best available premium on our award-winning cover, and by taking steps to look after their health they can keep their premiums low. This helps make the cost of cover more affordable for everyone.

When your client adds Optimiser to either their Personal Protection Plan, Business Protection Plan or Relevant Life Plan they’ll receive our best available premium:

  • Up to 30% lower than our standard premium on fixed-term cover – dependent on your clients’ age and the length of their term.
  • Up to 40% lower than our standard premium on Whole of Life Cover – dependent on your clients’ age and the length of their term.

This discount only applies to their premium. Depending on your clients’ monthly premium, an additional fee of £4.75 per month may apply to unlock Vitality Plus – our extended range of discounts and rewards.

On top of our award-winning cover, we cover more conditions than any other insurer and last year we paid out £66m in claims and 99.5% of all life claims*.

It’s the way insurance should be.

*Findings from our Vitality Claims and Benefits Report 2019. Find out more here:  https://adviser.vitality.co.uk/life-insurance/personal/claims/

Contact us:

General enquiries: tel. 0808 234 3000 (Lines are open 8.30am to 6pm Mon – Thurs, and 8.30am to 5pm Fri) / [email protected]

Commission enquiries: tel. 0345 601 0072 (Lines are open Mon to Fri, 8.30am to 5.00pm) / [email protected]

Claims: tel. 0345 601 0072 (Lines are open 8.30am to 6pm Mon – Thurs, and 8.30am to 4.30pm Fri) / [email protected]

Underwriting support: tel. 0800 012 1796 (Lines are open 8.30am to 6pm Mon to Thurs, and 8.30am to 5pm Fri) / [email protected]

Prestige service: tel. 0345 602 7457 (Lines are open Mon to Thurs, 8.30am to 6.00pm and Fri, 8:30am to 5pm) / [email protected]