BUY TO LET IN 2020 – WHAT’S IN IT FOR BROKERS?

Does buy to let still present opportunities for brokers? What innovation does the future hold for this market? And what benefits are there for brokers looking to expand into this sector?

Listen in to the latest podcast from Accord Mortgages in which Ying Tan, Dynamo for Intermediaries’ founder and chief executive, is interviewed on all things buy to let by Chris Maggs, Senior Commercial Manager at Accord BTL.

https://blog.accordmortgages.com/podcast-35-buy-to-let-in-2020-whats-in-it-for-brokers 

NO TWO LANDLORDS ARE THE SAME

No two landlords are the same. There are those who fall into the ‘accidental’ landlord bracket and at the other end of the scale we have professional landlords who have built a business around their property portfolios. Somewhere in between, we have people who have purchased additional property for short-term investment/refurb purposes, for their children to live in when at university, to talk about at dinner parties and/or as part of a pension pot. In short there are many reasons why people have become landlords over the years.

A SHORT-TERM OPTION FOR LONGER-TERM BENEFITS?

Short-term lets were a hot topic for landlords in 2019 and this is an area which is expected to continue in prominence over the course of 2020. Nationally, ARLA Propertymark estimates that as many as 500,000 private rented homes could soon switch from the traditional private rental market to holiday or short-let accommodation, primarily due to tax and legislative changes in the PRS. And a new report from the letting agents’ regulatory body, in partnership with Capital Economics, revealed that the number of active listings on Airbnb in the UK rose by 33% to 223,000 in 2018 from 168,000 in 2017.

EMBRACING THE TECH REVOLUTION

Since the turn of the year there has been a plethora of images all over social media showing photos of people comparing themselves from the start of the decade to the end of the decade.

This outpouring also reflects just how much social media and technology has dominated the 2010s. Instagram in particular has become a digital oasis for millennials and Gen-Zers to share more of their personal lives. After being acquired by Facebook in 2012, the photo-sharing network has grown to over a billion registered users as of last year. This makes it one of the most impressive growth businesses over the past decade and also home to a whole new way for individuals and companies to build brands and generate income.

A POSITIVE 2020 FOR BUY-TO-LET…?

Around this time last year, I completed a search on relevant BTL news and quickly noticed a pattern which kept diverting me to the same website – a provider of financial advice for investors.

I remember being somewhat taken aback at the sheer volume of articles produced around a similar topic which included “forget buy-to-let” (as an investment vehicle in 2019) in the headlines or words to that effect.

When embarking upon a repeat search just now, similar phrasing and headlines were still visible but the volume of such articles on the first three pages of the Google search engine was noticeably fewer.

So, what can we take from that?

TRACKING THE TRENDS FOR BUY-TO-LET

Last month I looked at how the value attached to the advice process should never be underestimated. This was alongside the importance of intermediaries getting to grips with the varying challenges facing landlords and the potential raft of buy-to-let solutions on offer.

A strong component within this is maintaining a wider knowledge base and keeping track of trends along the way. Of course, this isn’t always easy, and it remains the responsibility of landlord clients to undertake their own research and due diligence before entering into any purchase or remortgage.

However, good advice and adding value – even if it’s simply pointing them in the direction of relevant articles, news stories or reports in the trade press – can often be the difference between a one-off customer and a long-term client.

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